Privacy Policy
Last Updated: 2026
This Privacy Policy explains how butterflies-adhd.com ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website and engage with our content, including our Grosvenor Casino affiliate links and promotions.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details you voluntarily provide through contact forms or subscriptions.
- Technical Data: IP address, browser type, operating system, and device information.
- Cookies: Information stored on your device to enhance your browsing experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
How We Use Information
Your information is used for the following purposes:
- Analytics: Understanding website traffic and user behaviour to improve content and functionality.
- Affiliate Tracking: Monitoring affiliate links to Grosvenor Casino and other partner sites for commission purposes.
- Site Improvement: Enhancing user experience, optimising performance, and personalising content recommendations.
- Communications: Sending newsletters, updates, and promotional information (only with your consent).
- Compliance: Meeting legal and regulatory obligations.
Cookie Policy
Our website uses cookies to improve your experience. Types of cookies we use include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Tracking user behaviour and website performance (Google Analytics, etc.).
- Affiliate Cookies: Monitoring clicks and referrals to partner casinos including Grosvenor Casino.
- Marketing Cookies: Delivering targeted advertisements and retargeting campaigns.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our website contains links to external websites, including Grosvenor Casino and other affiliate partners. We are not responsible for the privacy practices, content, or security of third-party sites. We strongly recommend reviewing the privacy policies of any external websites before providing personal information or engaging in gambling activities. Third parties are responsible for their own data handling and compliance with applicable regulations.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:
- Email subscribers: Data retained until unsubscribe or account deletion.
- Analytics data: Typically retained for 26 months.
- Affiliate cookies: Retained in accordance with affiliate program requirements and standard industry practice (typically 30-90 days).
- Legal records: Retained as required by UK tax and corporate law (typically 6 years).
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us:
Email: [email protected]
Website: butterflies-adhd.com
We will respond to all data subject requests within 30 days or as otherwise required by applicable UK data protection law.